Capture the New Possibilities from the "Digitization of Manufacturing"

The digital economy, including the “Digitization of Manufacturing," is creating unprecedented new opportunities for manufacturers - from the shop floor through to supplier and customer relationships. Instead of being confined by tenuous “buy-sell” transactions with customers, manufacturers now can move to new business models -- such as subscription, pay-per-use, and rentals -- that promise increased customer loyalty and greater revenue predictability. Yet manufacturers often find they cannot take advantage of digitization's new possibilities because they're held back by their legacy ERP systems.

Come join us in this on-demand webinar with featured speakers George Lawrie, Forrester Research's Vice President and Principal Analyst, and Rod Butters, Kenandy’s CTO, to learn:

  • The new possibilities from the “Digitization of Manufacturing”
  • Why legacy ERP prevents companies from taking advantage of these new possibilities
  • How Cloud ERP is a new must have for manufacturers in the digital economy

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Featured Speakers

George Lawrie_Vice President and Principal Analyst_Forrester Research


Vice President and Principal Analyst - Forrester Research

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

Rod Butters_CTO_Kenandy


CTO & President, Products & Services - Kenandy

Rod Butters brings more than 20 years of executive experience in marketing, strategy, sales, and product development to his position as Kenandy’s Chief Technology Officer and President of Products and Services. Prior to joining Kenandy, Butters was the Chief Marketing Officer and Vice President of Products for RNA Networks, the technology leader in memory and flash virtualization.